Segmentation Variables and Breakdowns for Web Zone | ArtashGroup

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Monday 18 March 2013

Segmentation Variables and Breakdowns for Web Zone

This table shows the segmentation variable under different dimensions while considering the web services business parameters.

Summary of the segmentation variable & their breakdown is mentioned below.

Segmentation Variables and Breakdowns for International Consumer Market of Web Zone
MAIN DIMENSIONS	VARIABLES	VARIABLES
Geographic Segmentation	Region	Nationwide (all provinces and territories) with emphasis on urban / metropolitan areas, and adapted strategies for all geographical groups
	Area size	No limit
	Density	Urban, suburban
Demographic Segmentation	Age	Above 25 years old
	Gender	Male and Female
	Income	Above $500 per month
	Occupation	Young professionals, Old professionals
Psychographic Segmentation	Personality	Brand conscious, looking for differentiation and sophistication, very tolerant towards multiculturalism and internationalism (open-minded), quick maturation with modern products.
Psychographic Segmentation	Lifestyle	Most of them are independent , having a lot of responsibilities, highly influenced by peer groups, active life, work and social life
Behavioral Segmentation	Benefits	Innovative, economy
	Usage Rate	Medium user
	User Status	New-user, Ex-user, Potential user
	Attitude Toward Product	Positive,

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