Consumer Satisfaction Measuring Techniques

To measure the satisfaction techniques we are using three types of methods that are given below.

Lost Consumer Analysis:

In this method, we arranged a team which has three to four members, who are senior and permanent employees and they visited our outlets at different times. So they reported that our accounts show a lot of consumer who are repeating and the potential customer are also being attracted by our facilities. But still there is a need of designed a systematic promotion strategies.

Ghost Shopping:

In such a shopping, we make a professional team to conduct the analysis that what kind of work is being done at our outlet. The professional team comprised of four members. The work of this team is to observe the services and the behavior of the shop-keeper. And they are analyzing that what rank of our product in the outlet.

Complaints and Suggestion:

Through this technique, we put a suggestion box at our outlet in which customer put their suggestion and complaints thus, we gets information that what we are giving to our potential customer? And what they expect from us? So, it is an absolute right technique which we are using in our outlets.