Consumer oriented:
We will distribute our Samples in universities and official
meetings.
Trade oriented:
Allowances and discounts will be given if someone wants to
work as a retailer.
Promotion Schedule
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Steps
|
Output
|
Period of time
|
Arguments
|
1
|
Personal selling | February 09 to September 09 | To enter into market. |
2
|
Magazines ads | Mid-March to June | The target market will then match an image with the name of the product more easily. The recognition of Web Zone will be faster. |
3
|
Sample distribution | April to September | To get potential buyers to try Web Zone and to create an addiction to it. |
4
|
Outdoors | May to September | Putting ads in specific places where professional people gathers and hangs out will create an increased awareness of Web Zone. |
5
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Publicity | All the time | Use of E-mailing to make the general public aware of the existence of Web Zone. |
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