Positioning and Differentiation Strategy for Web Zone

Three bases of positioning are distinguished by web zone

Functional (Web zone solve problems and provide benefits to customers)

Symbolic (self-image enhancement, ego identification, belongingness and social meaningfulness, affective fulfillment)

Experiential (Web Zone has not only targeted the Pakistani customer but also the international customer because web developing sector

STEPS INCLUDE IN WEB ZONE POSITIONING PROCESS

1. After sale services like updating, modifications, etc
2. Creativity at your desired price!” by focusing on this differentiation Web Zone.

WEB ZONE POSITIONING PROCESS

The product positioning process involves:

• Web Zone will compete  web developing companies
• Collecting information from a sample of customers about their perceptions of each product on the relevant attributes the target market's of web zone is Professionals class& Companies

POSITIONING DIFFERENCES 

The differences that are promoted for a product are: 

Communicable: web zone difference can be explained and communicated to the target buyers 

Profitable: web zone can introduce the difference profitably