Three bases of positioning are distinguished by web zone
Functional (Web zone solve problems and provide benefits to
customers)
Symbolic (self-image enhancement, ego identification,
belongingness and social meaningfulness, affective fulfillment)
Experiential (Web Zone has not only targeted the Pakistani
customer but also the international customer because web developing sector
STEPS INCLUDE IN WEB ZONE POSITIONING PROCESS
- After sale services like updating, modifications, etc
- Creativity at your desired price!” by focusing on this differentiation Web Zone.
WEB ZONE POSITIONING PROCESS
The product
positioning process involves:
- Web Zone will compete
web developing companies
- Collecting information from a sample of customers about
their perceptions of each product on the relevant attributes the target
market's of web zone is Professionals class& Companies
POSITIONING DIFFERENCES
The differences that are promoted for a product are:
Communicable: web zone difference can be explained and
communicated to the target buyers
Profitable: web zone can introduce the difference profitably
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