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Saturday, 16 March 2013

18 Mockup Questions for Telenor Media Department


  1. What is your advertising budget?
  2. What is method to allocate the advertising budget?
  3. What is your advertising department hierarchy?
  4. What is procedure of ad making in Telenor?
  5. What is your main theme of advertising?
  6. How do you measure ad effectiveness?
  7. What is minimum and maximum ad cost?
  8. What activities you are doing for public relation and why?
  9. What marketing goals do you have? How you will link them with your advertising and PR activities?
  10. W hat medium you prefer for advertising?
  11. How much you spend on different IMC tools?
  12. On which basis you prefer any IMC tools?
  13. What is Importance and scope of advertising in your company?
  14. How public relations help you in attaining marketing goals?
  15. How much you rely on publicity? And sources of publicity?
  16. What are you doing for societal marketing in your ads/ social role of your advertising?
  17. What is your advertising focus and why?
  18. What marketing goals you have achieved through advertising and public relation?

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