- Data Sources
- Research Approaches
- Research Instruments
- Sampling Plan
- Contact Methodologies
- Analyze the Information
- Present the Findings
- Make the Decision
Har Vokse is a 2 part treatment developed to strengthen and flourish hair. It consists of a package containing a spray and a capsule. This product has proved itself as a highly effective and beneficial hair strengthening and nourishing product.
Dresses for kids have their own language of expression and delight which makes them an eye catching prospect. Even more expressive are the Kids Fancy Dress categories where they can select a lot based on their imaginations.
The Kohl’s promo codes are one of the most readily available and used promo codes for shopping on the internet; these codes are what have made kohl’s, the shopping destination of millions of people.
Clear Skin Max has made itself known to the cosmetic world by offering one of the simplest yet effective products in a long medicinal history of acne break outs.
phen 375 is different form all the other products. It constitutes of both fat suppressing and fat burning elements. This proficient product is able to remove a massive proportion of extra fat in the body without causing any side effects.
Promotion Schedule
|
|||
Steps
|
Output
|
Period of time
|
Arguments
|
1
|
Personal selling | February 09 to September 09 | To enter into market. |
2
|
Magazines ads | Mid-March to June | The target market will then match an image with the name of the product more easily. The recognition of Web Zone will be faster. |
3
|
Sample distribution | April to September | To get potential buyers to try Web Zone and to create an addiction to it. |
4
|
Outdoors | May to September | Putting ads in specific places where professional people gathers and hangs out will create an increased awareness of Web Zone. |
5
|
Publicity | All the time | Use of E-mailing to make the general public aware of the existence of Web Zone. |
Segmentation Variables and Breakdowns for International
Consumer Market of Web Zone |
||
MAIN DIMENSIONS | VARIABLES | VARIABLES |
Geographic Segmentation |
Region | Nationwide (all provinces and territories) with emphasis on urban / metropolitan areas, and adapted strategies for all geographical groups |
Area size | No limit | |
Density | Urban, suburban | |
Demographic Segmentation |
Age | Above 25 years old |
Gender | Male and Female | |
Income | Above $500 per month | |
Occupation | Young professionals, Old professionals | |
Psychographic Segmentation |
Personality | Brand conscious, looking for differentiation and sophistication, very tolerant towards multiculturalism and internationalism (open-minded), quick maturation with modern products. |
Lifestyle | Most of them are independent , having a lot of responsibilities, highly influenced by peer groups, active life, work and social life | |
Behavioral Segmentation |
Benefits | Innovative, economy |
Usage Rate | Medium user | |
User Status | New-user, Ex-user, Potential user | |
Attitude Toward Product | Positive, |