Samsung once
again has proved to one of the largest players in the smartphone market by
manipulating the weaknesses of its largest competitor apple. Samsung who have
recently lost a hefty lawsuit against apple have paid back apple by decreasing
the share of iPhone in the market by 18.8% to16.6 %. This is a massive impact
when looked at closely in the vast global market and apple will really have to
struggle before it can land itself another feat to return the favor.
Apple has
recently launched the IPhone 5 which is predicted to be one of the most selling
products in the history of smart phones. But Samsung were already aware of
apples large selling figures and hence launched what would become the most
impressive and one of the most sold products in the smart phone market, the
Samsung galaxy s3. This smartphone has sold up to a record 18.3 smart phones in
just 3 months of its entrance in the smart phone market which was captured by
HTC one X and iPhone 4S. this product not only managed to win the hearts of the
people but also of the critics which appreciated its features with stunning
rating.
Samsung’s S3’s
sales have been increasing in scores ever since its launch and it has been
predicted to break most of the records, this was when apple’s iPhone 5 jumped
into the scene thus diverting the attention of all iPhone fans from Samsung’s
s3 to itself , preventing the purchase of Samsung’s main card by its own fans, it
he initial facts of the sale of iPhone 5 have given a threatening warning to
Samsung hence causing sleepless nights to higher officials in its competitor
companies. Samsung was off course a part of this league of targeted smart phone
companies.
Samsung
decided to reduce the sale of I phone 5 thus exploiting its weaknesses. It
pointed out the lack of versatility and uniqueness in the latest offering from
apple. This pointed major draw backs in iPhone 5 like lack of Notch, lack of
battery removability, Bluetooth and other similar issues hence it decreases a
very minute part of apples sales as it has already been crowded by massive
preorders hence causing a production crisis to the company producing the I
phones. The tech experts have predicted the sales of the iPhone 5 to be greater
than any other smart phone ever produced. Other important improvements like 200
new features with apples cartography and similar strengths were used by apple
to attract more fans.
Thus the
verdict falls in the favor of apple which has managed to gain a record breaking
opening and hence larger sales eventually in the end. Apple exploited their
massive fan base by preventing them to buy s3 right when they were being
impressed by its features and diverted them to the iPhone, thus although not
appreciated much by critics, the IPhone 5 will commercially manage to
acknowledge itself as the greatest selling product.
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