Marketing Research System

Our marketing research system has very strong roots. The Corny Cottage® considers this as a most powerful part of the marketing research. Here we have mention the major 2 step having sub steps which are formulate and execute in a superb sequence.

1-Develop the Marketing Research Plan:

We develop the research plan by analysis these consideration;

• Data Sources
• Research Approaches
• Research Instruments
• Sampling Plan
• Contact Methodologies

2-Collect the Information Regarding Marketing Research System:

In collection process we take these decisions

1. Analyze the Information
2. Present the Findings
3. Make the Decision

Marketing Information System (MIS)

We gather all type of market research by using these tools written below. We handle all sorts of threats and set future oriented goals in the light of all type of opportunities by taking guidance from our pre defined research techniques;

1.  Internal Record System
2. Marketing Intelligence System
3. Marketing Decision Support System
4. Marketing Research System
5. Internal Record System

Our key source of gathering the data is Internal Record System which is formulating systematically. The priority from the question like What to search, How to search, When and where to search cannot be determine without the help of this search tool.  

Marjory we analyze following two things in this system.

1. The order-to-payment cycle
2. Sales information system

Marketing Intelligence System

We take a lot of information by using following four systems to collect information about Corny Cottage®

• Competitors Intelligence System
• Customer Intelligence System
• Supplier Intelligence system
• Distributor intelligence system

In Pakistan we found that Corny Cottage® is the first company who is indulges in this business at a large level.

Marketing Decision Support System (MDSS)

We use the following one tool and techniques to assure the progress and development of our company. These decisions are also opens new horizon for the company as well as for the value of consumers.

Brand Aid:

We use this tool to strengthen the Corny Cottage® for the better positioning in the mind of our target customers.

Geo Line:

We use this tool for the job specification of our employees and sales force.

Cover Story:

Concept of Corny Cottage® is to show a clear differentiation of quality having an assurance for health as well.”